Ambrosia is a vegan milk brand based in India. Ambrosia which literally translates as “Drink for the gods” promises to give a heavenly taste. We are on a mission to make plant-based food affordable and accessible in India. We deeply believe in a future where animals are viewed as the living, breathing, feeling individuals that they are, and animal agriculture no longer exists.
The Process
Before visual branding, I began researching the existing competitors of vegan milk drinks in today's market to see what their proposition was and how ambrosia can be differentiated among them. I then took a look at a design inspiration moodboard to convey the right tone, look, and feel.
I moved on to brainstorm what the central logo identity could be while keeping these values in mind. I explored a variety of logo lock-ups before branching into the other branding elements of illustration and packaging.
Variety with refreshing tastes
Ambrosia aims to provide different variety of vegan milks such as such as almond milk, oat milk, coconut milk and combine them with flavor variants with an Indian twist such as Saffron a.k.a Kesar, Turmeric, Cardamom & Cacao.
All these flavors were selected for the drinks because of their unique taste and their various health benefits..-.
sneak peek on the brand logo exploration
